01
Why Story Works
The science and craft behind narrative. Why the brain remembers stories and forgets bullet points.
Participants leave with
- Personal storytelling baseline
- Shared vocabulary for the cohort
- First story drafted and told
Corporate Curriculum
Make a Point, Tell a Story.
A six-module corporate storytelling curriculum, built directly on Michael Brundy's signature book — for the leaders, sellers, and trainers who have to be heard.
Why this curriculum
Strategy decks fade. Stories don't.
Most communication training teaches frameworks people forget the moment they leave the room. The Make a Point, Tell a Story curriculum is different. It is grounded in the same true stories and craft principles that have shaped Michael's keynotes and book — translated into a structured program your team can actually run.
Every participant leaves with a personal story library, a shared method, and the confidence to use both — whether they're closing a deal, leading a change initiative, or opening Monday's all-hands.
The book is the core text. Every participant receives a copy.
Outcomes
What teams take home.
Clearer messages
Every leader leaves able to pair their key points with a story their audience will repeat.
Stronger culture
Teams build a shared library of origin, customer, and values stories that travel through the org.
Better results
Sales conversations close faster, all-hands land harder, and change initiatives finally stick.
The Six Modules
A complete arc, from craft to culture.
Each module is 90 minutes of teaching, practice, and feedback — sequenced to build on the one before.
02
The Make a Point Method
Michael's core framework: find the point, find the moment, find the line. A repeatable structure your team will use for years.
Participants leave with
- Three-part story spine
- Point-first outlining tool
- Workbook exercises from the book
03
Leadership Stories
Origin, values, vision, and turning-point stories every leader should be able to tell on command.
Participants leave with
- Personal origin story
- Company values story
- Vision-of-the-future story
04
Customer & Sales Stories
Turn case studies and testimonials into narratives that move buyers, donors, and stakeholders.
Participants leave with
- Customer hero story
- Objection-handling stories
- Closing-the-room story
05
Story in the Room
Delivery craft: voice, pace, eye contact, silence, and the small choices that make a story land.
Participants leave with
- On-camera and in-person practice
- Peer feedback rounds
- One-on-one coaching
06
Building a Story Culture
Tools, rituals, and templates so storytelling outlasts the workshop and becomes how your team communicates.
Participants leave with
- Team story bank
- Manager prompts and rituals
- 90-day adoption plan
Delivery Formats
Built to fit how your team actually works.
Six weeks · 90 minutes per session
Cohort Program
Live, virtual or in-person. Best for distributed teams of 12–30 leaders who want depth without leaving the desk for a full week.
Best for: Leadership development cohorts, manager bootcamps
Two consecutive days · on-site
Two-Day Intensive
The full curriculum compressed into a high-energy, high-practice immersion. Teams walk out with finished stories in hand.
Best for: Executive teams, sales kickoffs, offsites
Three days + ongoing support
Train-the-Trainer
Michael certifies your internal L&D leads to deliver the curriculum across the organization, with licensed materials.
Best for: Enterprise L&D, multi-site companies
What's Included
A full program, not just a workshop.
- Copies of Make a Point, Tell a Story for every participant
- Participant workbook and exercise library
- Story bank template for your team
- Manager prompts and meeting rituals
- Recordings of every live session
- Two follow-up coaching office hours
- Optional executive coaching add-on
- License to re-use materials internally
Bring it to your team
Let's build your team's story practice.
Tell us about your team, your timeline, and what you want people to walk out able to do. Michael will follow up within two business days with a tailored proposal.